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Permission Based Marketing'I am in market right now', 'I am just browsing', 'I am always on the lookout'. There are many reason why a customer or potential customer might visit your web site.The challenge is to give them a reasons to want to come back and visit you again no matter where they are in their buying cycle. In order to retain your customers you need to give them a good reason to want to come back and visit. The best way to do this is to put relevant messages in front of them, messages that reflect their interests rather than your assumptions of what they might be. |
Engage with your customer. To do this you need to engage with your customer and find out what it is they are interested in. As opposed to making recommendations based on past behaviour, the best way to do this is find out what it is they intend to do in the future. This will help you serve them better. Asking your customers and prospects what they intend to do and what they would like updates about is a simple way of being able to serve them with relevant information.This will increase your customer retention, maximise sales potential and create quality customer relationships. |
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